Insights: Digital Strategy

A Guide to Facebook Connectivity

05/2/2012 By Andres Bohorquez In Digital Strategy

*Image courtesy of bplanet.

A wise person once said that in order to look forward one must look back and thus we’d like to take a glimpse into the connectivity history of one social media giant - Facebook - which may very well come in handy in the future. Additionally we’ll be exploring the current array of available social plug-ins that can be added to your site...

5 Tips to Increase Organic Traffic to Your...

04/9/2012 By Mitch Holt In Digital Strategy

While increasing traffic to your website might be only half the battle of generating a lead, it is still an essential part of the process. Organic traffic is traffic that comes in through non-paid search. Google, Bing and Yahoo! look at dozens of elements -- consisting of both on and off-page elements -- when deciding how to place your site in the results...

How to Take & Pass the Google AdWords...

02/13/2012 By Lisa Becker In Digital Strategy

If you’re interested in becoming Google AdWords certified you’ve come to the right place. As the Digital Marketing Manager of DOOR3 it was mandatory that I took and passed my AdWords certification exams in order to head up the company’s SEM practice. Last August I spent roughly a month’s time, mainly during evenings after work, prepping for the certification...

Tis the Season for eCommerce

12/5/2011 By Lisa Becker In Digital Strategy

As December encroaches upon us, the holiday shopping season is in full swing. By now most of us are familiar with the deeply discounted deals offered in the wee hours of the morning the day after Thanksgiving, ie “Black Friday”. Additionally, “Cyber Monday”, the ecommerce-driven follow-up to Black Friday, was introduced in 2005. While it is hardly a new concept, it wasn’...

The Spirit of the Season

10/31/2011 By Lisa Becker In Digital Strategy

If you feel like you’ve seen a lot of spooky elements in advertising and promotions lately, both digital and traditional, you’re certainly not alone. From GM’s OnStar Monster Dodger to the Mike’s Hard Lemonade ‘Zombify’ Facebook app to the Craftsman Tools’ towering 22-story skeleton looming over Times Square, it seems everyone is jumping on the Halloween bandwagon. While...

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