Beauty on the iPad

Elizabeth Arden Inc. is a global prestige beauty product company with an extensive portfolio of prestige beauty brands sold in over 90 countries. The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, anti-aging treatments, and celebrity, designer and lifestyle fragrance brands.

Strengthening Brand Relationships

When Elizabeth Arden sought to drive participation with, and awareness of, specific content within a target group of client executives, DOOR3 acted as the IT partner to Elizabeth Arden's marketing department.  DOOR3 built a customized iPad application for the company and preloaded the application on coveted first-generation iPads to be given to each of the target client executives.  The resulting application served customized, targeted, high-value content, thereby strengthening the brand relationship through the device activation.

Other Similar Work

Working in conjunction with partner Genisys IT Solutions, DOOR3 has completed multiple projects including a B2B marketing site, multi-channel (mobile) strategy and customer adoption and support strategy.
DOOR3 built a web site and created a new online identity for environmentally-friendly supplier GreenDepot. The company is now the largest supplier of sustainable products both in stores and online.
New Balance needed a fun way to educate their staff effectively on their products and DOOR3 delivered. The resulting iPhone gaming app is used for retail associate training, learning and development.