DraftStreet is a fantasy sports giant that revolutionized the industry as we know it. Bringing popular online poker concepts to fantasy sports, the platform allows users to go head-to-head with any competitor in its arena for a single game as opposed to the typical fantasy sports model of playing against competitors in established leagues spanning an entire sports season.
Given the fast-paced nature of the daily fantasy sports business, DraftStreet wanted to design a user-friendly, forward-looking mobile component to its website to empower its users to participate anytime, anywhere.
Overcoming UX challenges allows participation anytime, anywhere
DOOR3’s expertise was utilized to streamline and optimize user experience on DraftStreet.com. While DOOR3 is well-versed in cross-platform usability, this project presented a unique challenge in that it required presentation of myriad stats and other information critical to fantasy sports in a way that was intuitive and usable on a much smaller screen size.
“Being both an avid sports fan and a UX professional, this project was right up my alley. That said, the large data sets in fantasy sports management can pose some interesting interface challenges, even on the web, so shrinking things down to mobile amplified many of these obstacles. After several rounds of brainstorming and much trial & error, I really feel that even the most fanatical DraftStreet users will be able to have a top-notch experience, and all while enjoying the freedom of accessing DraftStreet from anywhere on their mobile devices.” says John Malloy, Senior UX Designer at DOOR3.
The original DraftStreet mobile experience was conceived of as a native application. however in the end, a mobile Web solution utilizing responsive design prevailed to allow for a great user experience across a wider diversity of devices.
* DraftStreet was acquired by DraftKings in 2014