Work / 07/14/2011

Green Depot - Brick & Mortar Goes Online

Green Depot is the nation's largest supplier of environmentally friendly and sustainable building products, services and home solutions, selling green buildling supplies and materials to homeowners, professionals, contractors and LEED builders in stores and online at


New online identity, total E-Commerce

DOOR3 was challenged with creating an online consumer identity for Green Depot, a to-the-trade lumber and supply company in the green products and green building market.  DOOR3 created this web presence for Green Depot to launch in conjunction with a brick and mortar store with multiple vendors and integration points.  The solution also features premier E-Commerce capability, with a user experiece design that optimizes space and information density specifically for the target customer base and features full back office inventory management and reporting.


Results that matter

Since launch, Green Depot has expanded nation-wide to 10 stores and 13 distribution centers.  The thriving online store continues to propel Green Depot business and was cited as one of the best by Earth911.