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Thoughts / 02/07/2018

What Businesses Benefit the Most from Custom Software Development?

Who benefits most? Certainly DOOR3 does! But in all seriousness, considering the large amount of commercial off-the-shelf (COTS) software that’s available on the market, the time and cost of custom software development may only be appropriate in specific circumstances.

But how can you know if custom software development will become a game-changer for your business?

Where does your company fit on the custom software development spectrum?

The following scenarios are fairly common to companies of all sizes – perhaps even yours! These companies invariably find themselves less than satisfied with commercially available software that is inflexible and lacks features dedicated to addressing inefficiencies that weigh on sales and productivity, just to name a few metrics that could be under pressure. For example:

  1. You have been stitching systems together for years: You already have a lot of custom and COTS software and yet need just a bit more custom software to close open seams and create a straight-through digital solution for the company. Many financial services institutions and major law firms fit into this category.
  2. You need a leg up on your tight competition: You are in an ultra-competitive industry and need software that will hone your key differentiators even further, enabling you to make positive impact on sales, marketing or core execution and customer satisfaction. The entire insurance market is now in this situation, due to the disruptive entrance of Digital-First players like Lemonade.
  3. You’ve surpassed the capabilities of COTs: You have reached the 50% - 60% optimization that COTS software can provide and can afford the even greater efficiencies that can be created with software that’s custom-designed to drive your business forward.
  4. You are a digital-first disruptor: You consider yourself the Uber of your industry. In this case, your business model is already new and can only be realized with highly customized software.

Some firms try to be “disruptors on a shoestring” and splice together a set of configurable off-the-shelf components to “test the market” with a solution before investing. Sometimes this is a valid approach, but more often this approach fails because it is a prime example of a gross misunderstanding of Lean methodology. The resulting software is usually either not scalable, not user friendly, or in some other way inadequate to create the disruptive effect the entrepreneurs were looking to create. The market winds up not proven because it was attacked with a blunt instrument (poorly designed software), and the startup fails. Disruptors are a clear case for intelligent, tightly focused custom software development.

What if I told you your business can get the benefit of custom software without taking a dime out of operating capital? Now that’s something worth exploring!

Are you looking for a custom software development partner? Call DOOR3.

I invite you to get to know DOOR3 and see how you, too, can take advantage of our expertise. DOOR3’s team of experienced engineers, designers and UX/UI experts fully develops, designs and executes elegant solutions to bring businesses to the next level. Our award-winning user experience experts, elite developers, and visionary designers work together with client teams to create custom software development solutions that transform the way business works. To learn more, contact us.