Businesses today invest a lot of time and money in online marketing and overall online presence management to drive traffic to their website. But is all this money giving them the ROI they are looking for?
The thing is, managing your online presence doesn’t need to be expensive or complicated to see results. It’s actually so simple a 4 year old could do it! Here are 9 simple ways you can improve your online presence management:
Google no longer ranks your website based on keyword-stuffed content. Now, whether you have 10 or 1000 words on a page, you have the opportunity to be found online when you write relevant content that creates brand authority.
Headlines (whether a blog post title, section header or a page title) have the ability to draw the attention of your website visitors. Keep headlines and page headers interesting and ask yourself if you would read this post as an outside website visitor.
When a user lands on your website homepage, they quickly want to know your offerings. A short and clear message, specifically on your homepage, is crucial. This could be as simple as a clear headline, a quick blurb, an informative picture, or even better, a video.
-61% of US consumers have made a purchase based on a blog post
-82% of your consumers enjoy reading relevant content from company blogs
-60% of consumers feel positive about a corporate brand after reading their blog
-70% of consumers learn about a company through their blog, rather than ads
In addition to a blog, case studies and testimonials are other effective ways to convey to potential clients your expertise and what you are capable of providing in order to meet your strategic online presence management goals.
According to a study by Business Insider, Americans spend an average of 37 minutes on social media sites on a daily basis. This is more time than any other major internet activity, including email. Having links to your social media channels on your website and vice versa, helps to spread your name and allows users who follow you to get information about your company straight to their social media news feeds without having to do any searching.
A study released by the Pew Research Center’s Internet & American Life Project found that for the first time a majority of American adults own smartphones. They also found than 63% of adult cell users use their phones to go online and 34% of cell internet users go online mostly using their phones. If you do not have a mobile friendly website, you’re losing out on a big market.
Navigating your website, both on desktop and mobile devices, must be intuitive. Your users will not waste their time trying to understand your website and will quickly find a competing website that offers a better experience. Google, who owns nearly 70% of the search market, prefers and recommends Responsive web design (RWD), as it allows users to quickly access the main menu and all other sections of a website by simply scrolling up and down instead of enlarging or moving around the screen.
CTAs are one of the easiest tools to get online users to visit your website and start taking action. CTAs provide your visitors with the next step action right at their fingertips and this encourages them to take those steps, because, why not? It’s so easy!
The more pictures and videos on your website, the better. Informative pictures can capture a visitors attention even faster than an interesting headline. Videos are a great way to engage your site’s visitors and keep them on your website even longer.
Social and Digital Media Revolution Statistics 2013 shows that with videos:
Jamie Zakalik is a Digital Marketing Intern at DOOR3. How do you enhance your online presence management? Drop a line and share your opinion in the comments section below.
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