The consumption of information on mobile devices is transforming the business landscape as we know it. Though the question still remains at every organization -Are we able to cope with the rapidly changing mobile environment in our own organization?

The unexpected growth of smartphones has resulted in a decline in PC sales, which means it is crucial for companies to stop seeing mobile as just applications, and to look at it as an ecosystem.

A viable mobile ecosystem encompasses every platform and technology and it is used to make digital content accessible everywhere. So it’s imperative that companies take full advantage of all of the opportunities that mobile has to offer. Peter Corbett, President and Partner of Click 3X, tell us in his article the how and why the time is now for mobile and to keep in mind the following.

Mobile is the Primary Device Used

According to recent research done by The Pew Research Center, almost 50% of the people between the age of 18 and 29 use mobile phones as their primary device to surf the Internet, video viewing, etc., which is a sign that Mobile can be very useful to reach this age group. Hence, its important for brands to make sure that their presence on mobile has an exceptional mobile user experience design through thoughtful approach and faultless execution.

####Following Your Target Audience

When it comes to investing money, it is very important to maintain a balance between spending on what customers are already finding interesting and on R&D. One of the best examples is that of Instagram whose users uploaded 5 million videos on the First Day of its launch.

Spending to make the right Mobile Experiences Looking at the fact that Mobile is a platform that is continuously developing, companies should think wisely while doing their research when it comes to spending and create an outstanding Mobile User Experience Design for effective results.

The mobile ecosystem has a bright future, but organizations need to be proactive in their approach as opposed reactive because it’s not just about having “an app for that”. What do you think? Drop us a line and let us know.

Gerrit Veeder
Gerrit Veeder
Director of Marketing
12.10. 2013
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