Today regular correspondents Liz Flyntz and Jonathan Blessing (Director of UX and Design and CEO, respectively) are joined by Zev Gottdeiner, anthropologist and business analyst! What does anthropology have to do with business? Turns out the discipline of anthropology, or the study of human beings, has techniques can we use to understand someone else’s point of view. What does it mean to do “research” outside of academia? How do we study people and patterns? Ask Dr. Zev!

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