Especially with the introduction of SharePoint 2013 and increasing demand for cross-platform user experiences, SharePoint projects become more strategic in nature.

When we speak to clients regarding SharePoint initiatives, we often find:

  • Several vendors working on SharePoint projects that are not necessarily marching to the same drum,

  • Focus on SharePoint planning and design, with little discussion of usability or the role of SharePoint in the overarching digital roadmap,

  • Heavy investments in SharePoint without clarity about how to realize the benefits and prove ROI long-term, including considering upgrades,

  • Limited usability of existing SharePoint such that improving adoption is a core concern,

  • Mixed feelings around the table about increasing investment in, and dependency on, SharePoint solutions, and

  • Concern, on behalf of the users but also IT, about mobility support.

Most of these challenges can be addressed by taking a more strategic approach to SharePoint:

  • Mapping to the Business and Users

  • Strategic User Experience Consulting

Please join us in our exploration of these concepts as we look at Strategic SharePoint.

Mapping to the Business is about understanding current and future business operations in order to make choices that will improve ROI and provide lifetime value. For many organizations, this ROI conversation between IT and the business will provide improved business engagement for the SharePoint initiative and strengthen sponsorship for the platform and supporting program of work. Mapping to the business also relates to governance. As our President of Enterprise Services recently told a client, “when instituting governance protocols, it is not enough to establish steering committees and decision gates; it is essential to provide guiding principles for prioritization and other forms of decision-making. Those principles should be derived from key business drivers and a corresponding program charter.” We also advocate crafting a roadmap that is based on knowledge of the destination, in IT terms, but also in terms of the business goals, so that the roadmap shows a vision of the business in the future with a callout to technology services it may use.

Mapping to the Users is about user-centric planning and design and ties in directly to DOOR3’s Strategic User Experience Consulting work. One of the biggest plagues of SharePoint projects initiated by IT is the lack of adoption based on business stakeholder input and poor usability. Working with the target users involved, or at very least clearly understood and top-of-mind, is the only way to plan and design a usable digital experience. We strongly advocate to augment tactical SharePoint planning and implementations with this user experience consulting work in order to make them strategic and successful. Just a few distinct and brief exercises, beyond the standard best-practice information architecture exercises such as sitemapping and wireframing, make all the difference. We will review the benefit of the following:

  • Concept Model

  • Analytics Analysis

  • Heuristic Analysis

  • Card Sorting

  • Content Audit / Taxonomy

  • Competitive Analysis

  • Usability Testing

DOOR3’s Founder and President, Enterprise Services, Alex Asianov will present, joined by Kathryn Birstein, a Senior SharePoint Architect. Kathryn has worked as an IT consultant specializing in Microsoft technologies for over 20 years (of which the last six have been exclusively with SharePoint). Kathryn’s recent clients include JP Morgan Chase, the Federal Reserve Bank of NY, Martha Stewart Omnimedia and the New York Power Authority. She is the Founder and President the NYC SharePoint Developers User Group and is a frequent speaker at SharePoint events.

We look forward to the conversation! Sign up for the webinar

Ellen Cowan
Ellen Cowan
AVP, Business Development
04.08. 2013
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