Content strategy isn’t just for consumer marketing sites; as a practice, it can inform any smart organization and application of content. At DOOR3, content strategy is the practice of evaluating your business goals, your users’ needs, your universe of content, and your digital strategic roadmap to make targeted recommendations and make sure your investment in content pays off for your company.
Content is king, but when it comes to actually leveraging it, so many companies don’t know where to start. When smartly created and promoted, content can create brand affinity, spread awareness, bring new customers into the fold, and help your teams work better. But truly good content can also be resource-intensive to create, organize, and distribute — and even more difficult to declare successful.
DOOR3’s content practice starts with a strategic digital foundation to ensure that your content efforts create the greatest return on effort for your company. We work with your marketing and communications teams and internal stakeholders to understand what you’re looking to achieve in the broadest sense as well as the most granular and take the time to understand what your company is about at its core. This fuels a comprehensive content strategy that marries audience insights with the right content and distribution methods to reach your goals and drive your business forward.
Here’s just a sample of our many content strategy capabilities:
Content Audit, Architecture & Gap Analysis
We take stock of your entire content ecosystem, evaluating and making recommendations about which should be included going forward, how it should be organized, and what areas and types you should strategically invest in building up going forward.
Content Style Guidelines
We create writing guidelines and content templates based on industry best practices and the ideal format and direction to support your content goals.
Content Creation & Copywriting
We can manage the editorial workflow and create dynamic site copy and content to support your content goals and create an impactful digital presence for your brand.
Content Promotion & Engagement Strategy
We recommend the best ways to reach your customers and users — and keep them coming back for more — based on strategic insights and industry best practices.
What good content strategy can do:
Build your reputation
Good content should reinforce your business and philosophy in its subject matter, perspective, and tone, and a smart content strategy will help highlight the expertise and authority your company brings to its specialty. By building up content strategically, you can signal your company’s core values and competencies, and display your expertise through its depth and breadth.
Bring in new customers
If no one reads a piece of content, does it still make an impact? Through content strategy best practices, research, stakeholder interviews, and user interviews, we establish what content will resonate with your audience, find the best ways to reach them, when your content will have the greatest impact, and position your company as a leader in your field of expertise.
Turn readers into long-term partners
Whether your users are customers or employees, engaging content can help build an affinity for your business. By providing content that helps consumers use your products or do their jobs better, you can position yourself as an authority, partnet, and, ultimately, a good company to work with. And by organizing your internal content in ways that make sense for your teams, you can make processes more efficient and help them excel.
Content can make potential customers aware of new products and services — and how those can improve their lives or business performance. By highlighting your offerings and successes, you can promote your business in a credible way and help customers and clients see the ways you’re ready to work with them and help them succeed.
Content Strategy Trends
Virtual and Augmented Reality
How does content change when it’s no longer limited to your screen? From 3D experiences for researchers to explore drug interactions in the human body to using augmented reality frameworks for smartphone applications like ARKit and ARCore, forward-thinking content strategists are ready to think beyond the digital word.
The ways people are discovering and consuming content are growing and content architectures should be evolving along with them. Paradigms are shifting thanks to devices like Amazon’s Alexa virtual assistant that serve up content in new ways, presenting a novel challenge for content strategists and new ways to think about organizing and presenting information to consumers.
About DOOR3 A Leading Content Strategy Services Company | Call for a FREE Quote
For over 16 years, DOOR3 has been serving small to large Fortune 500 companies worldwide including AIG, MORGAN STANLEY, HP, FRESH DIRECT, OLYMPUS, WELLS FARGO, ELIZABETH ARDEN, CLINIQUE, NEW BALANCE, and TIMEWARNER among others. We capitalize on our strong Technology, Design, and Strategy backgrounds to help our clients build powerful, reliable software applications, engineer platform software, and design software to run a wide variety of products. DOOR3 serves the financial services, legal, healthcare, non-profit and education, construction and contracting, healthcare, manufacturing, insurance; consumer services, retail, and eTail industries. DOOR3 Business Applications Inc. was founded in 2002 and is based in New York, NY.