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User-Centric Thinking for Real Business Results

Experience Strategy

Experience strategy can turn your digital products from functional applications into business assets. When you align business goals with user needs, you create truly optimal digital experiences.

UX User Experience Strategy

Experience Strategy DOOR3

Our UX strategy practice uses a combination of industry best practices, heuristic evaluation, and user research to determine the best path forward for your applications and software, and inform a design that will help you find efficiencies and build your company’s competitive advantage.

Your customer’s journey doesn’t really start the moment they log on to your site or launch your application. It begins as they wake up, go about their day, and find their way to your business. The best strategies take that whole experience into account — and create solutions that exist in a dialogue with users’ daily lives.

At DOOR3, everything we create starts with a deep understanding of the user — their experiences, wants, needs — and builds on that insight. We look at their overall journey and work to align our UX design strategy with the user needs we uncover, to ensure that we’re creating the optimal product for your business. Whether you’re looking to attract and entice customers or improve the efficiency of your workforce, our UX design strategy, user experience solutions promise to not only rethink your user experience but also give you the superior competitive advantage to succeed.

Every UX strategy we create is grounded in the customer journey.

We start by learning about your business
We take the time to make sure we understand the requirements of your project before we begin crafting a UX strategy. Through extensive research, heuristic review, and taking stock of your current digital universe, we gain a deep understanding of your business goals and needs.

We spend time getting to know your users
We also focus on getting to know your customers. We not only ask them to critique your current properties; we also delve into their professional goals and daily needs. By understanding how your business can fit into their lives, we can create the foundation for a deeper relationship.

And we consider the bigger picture
We certainly spend time looking at your competition, what they’re doing well, and how they’re engaging your potential users, but we also look at the universe of sites and experiences that are competing for their attention. We also consider what makes a great experience in general. By applying learnings across genres and industries, we’re able to create the best UX strategy solution for you.

Only then do we build our strategy
That marriage of best practices, business project goals, and customer needs becomes a UX design strategy and a revised set of requirements that can be translated visually into wireframes. We synthesize our learnings to create the blueprints for success for your digital experience.

Here’s just a sample of our many UX strategy capabilities:

Heuristic Analysis
Using a predetermined, quantitative rubric, we analyze and provide insight and recommendations on applications, websites, and software that can elevate your products through systematic evaluation.

Usability Testing
Whether you’re looking to validate your current digital products or get judgments directly from users in your development process, we’re expert at leading testing sessions and gleaning insights and recommendations from user feedback.

User Research
Your app is only as successful as the experience it provides your users; we have extensive experience finding representative users, structuring interviews and focus groups, and getting to the heart of what your users really need to inform insight-driven recommendations.

Service Design
We create applications, experiences, and software that speaks to more than just specific transactions; it works within your business’ entire ecosystem by taking touchpoints beyond your digital experiences and the whole customer journey into consideration.

Design Thinking
We apply user-centric thinking to create and rapidly iterate on design ideas based on business strategy and customer needs, developed out of guided collaborative workshops and informed by perspectives from stakeholders across your company.

User Journey Analysis
We chart the full spectrum of experiences your users have to ensure that your digital products speak to them in the most effective way to gain customers, provide utility, or encourage efficiency and innovation for your teams.

Experience Strategy Trends

Conversation-Based Interfaces
The latest UX design strategy trends seek to simplify what once was complex. Instead of designing a complicated user interface, a smart solution like a chatbot can quickly and simply direct users to the information they’re looking for. And instead of having to fill out long forms, applications can use data to eliminate unnecessary inputs and move customers into a more conversational experience.

Augmented Reality
With augmented reality, anything can be an interface. From fully immersive customer experiences to internal systems that empower employees to create even more high-fidelity designs and prototypes, augmented reality puts your users in the driver’s seat and opens the door to even more meaningful interactions.

About DOOR3 A Leading UX User Experience Strategy Services Company | Call for a FREE Quote

Door3-Logo-Small-200x200For over 16 years, DOOR3 has been serving small to large Fortune 500 companies worldwide including AIG, MORGAN STANLEY, HP, FRESH DIRECT, OLYMPUS, WELLS FARGO, ELIZABETH ARDEN, CLINIQUE, NEW BALANCE, and TIMEWARNER among others. We capitalize on our strong Technology, Design, and Strategy backgrounds to help our clients build powerful, reliable software applications, engineer platform software, and design software to run a wide variety of products. DOOR3 serves the financial services, legal, healthcare, non-profit and education, construction and contracting, healthcare, manufacturing, insurance; consumer services, retail, and eTail industries. DOOR3 Business Applications Inc. was founded in 2002 and is based in New York, NY.


Client Testimonials:

What DOOR3 brought to the table right away were relevant expertise, strategic focus, powerful analytic techniques, the ability to really listen to client needs and a commitment to delivering value on-time and on-budget.
John McCarthy, Executive Vice President & COO, Community Preservation Corporation
DOOR3 came in as a strategic partner and applied meaningful process and innovative design and technology strategy to our needs. They have exceeded our expectations of process and results.

Kelly Howard, Senior Vice President, ABI Marketing Public Relations

DOOR3’s analysis and implementation of the right solution, as well as their user support skills, averted a crisis and got Studley out of knee-jerk mode, putting the company on the right track in terms of how decision-makers think about and use technology.
Duane Aliah, Director of Technology, Studley

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