Developing and/or optimizing mobile apps can be quite confusing, starting with which platform to begin with; iOS, Android, Windows 10, or Blackberry for example.

When developing a mobile app one best practice is to consider designing for multiple platforms using cross platform tools and strategies. Here are 4 critical points on why using cross platform tools that “design once for many” has become an industry best practice.

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Reach

Designing an app for one platform reduces the potential reach for your company. With the wide array of mobile devices and platforms available today, don’t limit yourself and the ability to drive business to just one group of users.

Cost

Building an app for one platform at a time is expensive. Multiple codebases, multiple designs, multiple tracks of QA, and multiple approvals for app stores can greatly increase cost.

Resources

Carrying different teams to develop and maintain multiple apps is not the best use of resources. Using a cross platform tool reduces the need for multiple resources and keeps costs low making your ROI even more impactful in the long run.

Time

Everyone wants a competitive advantage. So don’t delay the delivery of your “ground breaking” app by plodding along one step at a time. Using a cross platform tool and strategy keeps you ahead of the curve by reducing your time to market.

Consider developing applications using tools like PhoneGap, AdobeAir, Appcelerator, Corona SDK, and Xamarin but make sure you identify a reputable/creditable digital technology partner, fluent in mobile app development, to help you make the best decision for your brand, service, and company.

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Gerrit Veeder
Gerrit Veeder
Director of Marketing

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