With hundreds of thousands of pages spread across hundreds of subdomains, the existing site was too cumbersome to map and the existing information architecture was complicated for even experienced users. To make it easy for prospective applicants to find introductory information on the surface level and for current students, faculty, and staff to locate more in-depth information, we organized everything into a topic-based navigation. We also integrated promotional callouts within the mega menu, enabling departments to support their goals and encouraging site visitors to take immediate action.
We designed flexible templates to accommodate a diverse site
NJIT’s new website required page templates to fit the needs of programs ranging from art and design to electrical engineering to financial aid. To accommodate the wide range of content, we broke the pages down into content “bricks” instead of having to wireframe thousands of pages. This allowed content creators to easily build pages suited to their needs while fitting the overall visual style. We mapped out the entire site with just over 50 bricks and 26 full pages, which were designed, built, and QAed efficiently, ensuring a quicker launch.
During our feature-based competitive analysis, we introduced the concept of a major and degree finder for prospective students. This tool would not only help users see what programs the university offers; it would also display what graduates could do with a degree from NJIT, helping prospective applicants answer questions like, “What do architects do all day?” and “Is that a good job for me?”