Selling UX! How to indicate the business value of UX design?

D3TV regulars Jonathan Blessing, CEO, and Liz Flyntz, Director of User Experience, are joined by one of DOOR3’s Principal Consultants, Kyle Woody! The team talks of how collaboration yields better understanding of other departments’ business value, specifically User Experience. Kyle Woody gives insight into how he conveys the business value of UX to clients, and how he came to understand it himself (spoiler: it was through working with DOOR3’s own UX design agency team!).