Elizabeth Arden Inc. is a global prestige beauty product company with an extensive portfolio of prestige beauty brands sold in over 90 countries. The company’s brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, anti-aging treatments, and celebrity, designer and lifestyle fragrance brands.
When Elizabeth Arden sought to drive participation with, and awareness of, specific content within a target group of client executives, DOOR3 acted as the IT partner to Elizabeth Arden’s marketing department. DOOR3 built a customized iPad application for the company and preloaded the application on coveted first-generation iPads to be given to each of the target client executives. The resulting application served customized, targeted, high-value content, thereby strengthening the brand relationship through the device activation.