A user is anyone who uses, maintains, or is influenced by the systems we design. Everything we do comes from understanding those users’ past, present, and ideal future.
Design without data about users and their behaviors is just guessing. We gather baseline data at the start of any design process. Then we validate that design with feedback from users, not only clients, early and often.
Our work is not created in a vacuum. We work in an agile mindset, alongside project managers and business analysts, to ensure that our designs meet business goals and work with existing systems. We work with developers to ensure that our designs are brought to life as envisioned.