What Is Business Intelligence? How DOOR3 Turns Data into Decisions

Organizations of all kinds must manage an ever-increasing amount of data—complex, fast-moving, and industry-agnostic. Business Intelligence (BI) bridges the gap between raw information and strategic action, helping companies transform noise into clarity. At DOOR3, we work closely with business leaders to understand their needs to produce scalable solutions that transform critical decision making processes with evidence-based insights.

The Evolving Landscape of Business Intelligence Software

The business intelligence software market is experiencing significant growth: valued at $41.74 billion in 2024, the BI software market is projected to surpass $151.26 billion by 2034, reflecting a compound annual growth rate (CAGR) of 13.74%. This surge is driven by the increasing demand for data-driven decision-making across industries.

Organizations recognize that static reports and fragmented systems no longer support agile responses to market changes. As data becomes central to competitive advantage, investing in comprehensive BI tools is rapidly becoming a strategic imperative.

Key Trends Driving Business Intelligence Adoption

Cloud-based BI now holds 51% of the market share thanks to its scalability, lower costs, and flexible delivery. At DOOR3, we help clients adopt and customize these platforms for agility—particularly small to mid-sized organizations looking for enterprise-grade insight without enterprise overhead.

Cloud-based business intelligence solutions bring a suite of features designed for growth and particularly beneficial for small and medium-sized businesses. The scalability of these solutions allows organizations to easily adjust resources as their needs evolve, all without incurring hefty upfront costs. This flexibility makes cloud options inherently cost-effective; they typically operate on a subscription model that significantly reduces capital expenditures.

Moreover, their seamless integration with existing systems simplifies data management, enabling teams to access real-time data from virtually anywhere. This accessibility empowers businesses to make insightful decisions on the go, which is especially vital for smaller organizations that value agility and efficiency without the burden of extensive IT infrastructure.

The integration of artificial intelligence and business intelligence is accelerating. Predictive analytics powered by machine learning (ML) allows organizations to forecast customer behavior, identify risks before they escalate, and make proactive decisions that align with long-term goals. This shift isn’t just about crunching numbers quicker but amplifying human decision-making with machine-driven foresight.

The move toward real-time business intelligence is the most urgent trend. By 2025, 70% of organizations will rely on real-time BI for daily decision-making—up from 40% in 2020, according to Globe Newswire. DOOR3’s reporting tools are designed with real-time data delivery in mind, enabling faster responses to dynamic market conditions.

DOOR3’s Business Intelligence Solutions: A Human-Centered Approach

At DOOR3, we measure BI success not only by time saved, but also by improved decision speed, user adoption, and business outcomes. We prioritize systems that people actually use—and that actually work. Our follow-up assessments focus on the speed and quality of decision-making improvements, as well as tangible impacts on business outcomes. We also gather invaluable client feedback and case studies that highlight how our BI tools elevate organizational performance and align with strategic objectives.

At DOOR3, we understand that successful business intelligence solutions go beyond technology. Our strategy focuses on:

• Conducting in-depth user research to uncover actual needs rather than assumptions.
• Designing dynamic AI dashboards that adapt to unique organizational workflows.
• Offering business intelligence automation frameworks that reduce manual reporting and save time.

On average, our automation implementations return over 20 hours per employee per month, time that companies can reinvest into high-value strategic work.

Case Study: AIG’s Business Intelligence Transformation

American International Group (AIG) is a global insurance leader with over $257 billion in assets and operations in 70+ jurisdictions. To enhance evidence-based decision-making and move away from gut-based choices, AIG needed to build a world-class interface.

Business Intelligence Consulting Challenges

The company faced several hurdles: creating a cohesive and usable BI dashboard experience, making complex data models more intuitive and consumable, and generating scalable design guidelines for a multitude of internal applications. Above all, the goal was to increase BI dashboard adoption by making tools genuinely helpful, not just available.

Our Business Intelligence Consulting Approach

DOOR3 led a multi-phase engagement that started with a deep audit of AIG’s BI platforms. We interviewed target users to understand the friction points within existing tools and interfaces. Our team assessed everything from architecture and filtering to latency issues, navigation, and the onboarding experience for new users. We also looked at dashboard information hierarchy, visual design, and how these interfaces performed under real-world data loads.

Our Solution: Scalable and Intuitive Business Intelligence Interfaces

We delivered a solution that included a unified design system with a consistent structure across applications. The globally accessible filter system was re-engineered and prioritized based on user feedback and behavioral data. Using wireframes and best practice recommendations, we helped AIG align its BI tools with the needs of a globally distributed workforce.

The outcome was transformative. The redesign led to an increase in dashboard usage and a measurable improvement in decision turnaround times across teams. AIG now operates with greater consistency and fewer data silos, backed by a BI system tailored to their needs.

Read the full case study here

The Hidden Barriers to Business Intelligence Success

Despite its promise, implementing a modern business intelligence solution isn’t without its challenges. Many organizations struggle with data silos that prevent holistic analysis. Others face poor user adoption due to unintuitive interfaces, lack of training, or tools that don’t reflect how people work. And in some cases, KPIs are poorly defined or disconnected from real business goals, making even the most advanced dashboards ineffective.

To break down barriers to user adoption, companies can embrace several effective strategies. Providing comprehensive training tailored to users’ specific needs is an essential starting point. Involving end-users during the design process ensures that the tools are intuitive and well-suited to their work habits. Additionally, cultivating a culture that champions data-driven decision-making by showcasing the real-world value of BI insights can make a significant difference. Consistent support and transparent communication channels for feedback will further enhance user confidence and comfort with these powerful tools.

DOOR3 mitigates these challenges through participatory design, real-time user feedback loops, and scalable BI architectures that reflect real working habits—not just technical aspirations. Our business intelligence consulting practice blends technical expertise with UX insight to ensure robust and usable solutions.

The Future of Business Intelligence: Human + Machine

As organizations continue their data transformation journeys, the emphasis shifts from simply storing data to using it purposefully. The ability to visualize insights and take action in real-time is becoming a core competitive differentiator. Emerging technologies – from AI integrations to real-time business intelligence – give organizations the tools to adapt, grow, and lead.

The promise of AI is not instantly gratified, and successful AI enablement starts with a clear strategy. Businesses must first evaluate potential AI opportunities, pinpoint gaps, and determine where you can find value with a strategic partner. DOOR3’s AI Readiness Checklist helps you assess your current capabilities, identify opportunities, and uncover potential challenges. Whether you’re new to AI or refining your approach, this tool will help you move forward with confidence.

At DOOR3, we design intelligence. Every business intelligence solution we build empowers users to make smarter, faster decisions—no training manuals required. With a blend of design thinking, engineering rigor, and strategic foresight, we deliver BI systems ready for tomorrow. Contact us now to learn more.