Mobile web usage is exploding. By 2015, 50% of all internet traffic in the US will come from mobile devices.[i] Building a mobile website has suddenly become a priority for many organizations. Frameworks like jQuery Mobile (jQM) provide a baseline of common mobile functionality that gets mobile sites completed faster and into the growing mobile marketplace.
jQM is developed along the same lines and utilizes many of the advances of the other jQuery libraries. Like jQuery, jQM provides helper methods for common development tasks. It allows easy access to mobile touch events and orientation changes. It provides a framework to load new pages using asynchronous requests for faster content changes and to provide visual transitions like native iOS or Android apps.
Like jQuery UI, jQM provides a visual framework to incorporate common design best practices from iOS and Android. This might seem like a secondary feature, but it can be a real time saver. Common app elements like persistent header and footer toolbars, larger buttons, on/off toggle switches, and even visually grouped lists are all part of the jQM default settings. From there, jQM provides theming tools to customize colors and other visual features to better match your brand goals. Even if further customization is needed, jQM provides a great base to start from.
As mentioned above with jQuery, jQM is also built to minimize cross-browser and cross-platform inconsistencies. Their top level support includes the default browsers for all versions of iOS, Android 2.1 and higher, Blackberry 6.0 and higher, Windows phone 7 and higher, Opera Mobile 11.5, and many more. That even includes modern desktop browsers. That means that even browsers with single digit percentages can use your site without experiencing any visual or functional differences beyond device hardware capabilities (processing speed, screen size, etc.). Particularly for new websites without any usage data, that’s a huge advantage over other frameworks that only provide advanced functionality in the latest Webkit browsers. A jQM site can reach the 10% or more of potential users who use non-Webkit browsers, like Opera Mini or Internet Explorer on Windows Phone.[ii]
Lastly, building with jQM still provides options for how you want to distribute your html-based experience. You can deploy it as a mobile website or you can package it using tools like PhoneGap or Appcelerator Titanium that can export it as an app to major phone platforms. With a mobile website, companies can maintain total control over their user’s experience, including feature updates . With packaging tools companies can reach most of the major platforms and, if the mobile experience needs additional features, can even access native device hardware and software like cameras, contacts, and notifications.
Those are just some of the currently important ways that jQM can help speed-up mobile website development. As with jQuery, there’s a great development community involved with jQuery Mobile. There are great developers pushing core jQM features ahead as best practices develop and others who are extending it with useful plugins. As it matures, jQM stands to provide a better and faster development experience.
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