Data visibility for every store and every product

PepsiCo, a global leader in food and beverages, sought to enhance data visibility across the vast network of retail locations in the United States. With a diverse range of products distributed across various retailers, PepsiCo faced the challenge of aggregating, analyzing, and visualizing stores’ data to make informed business decisions. 

The goal was to create a dynamic and interactive dashboard that could provide detailed insights into store performances, consumer profiles, and product categories.


  •  Technical Discovery



Used to centralize and manage the vast amounts of data coming from various sources, Snowflake's capabilities allowed for efficient data processing and storage, forming the backbone of the dashboard's data architecture.


Used to enable the development of an interactive map feature within the dashboard, allowing users to visually explore data by geographical locations, such as retail outlets selling PepsiCo products.


PepsiCo's initial efforts led to the creation of a prototype dashboard using Power BI. However, this prototype lacked the sophistication and flexibility required to meet PepsiCo's complex needs. The company needed a comprehensive solution that could integrate data from numerous sources, offer intuitive data visualization, and support data-driven decision-making processes. Furthermore, PepsiCo aspired to make this tool accessible not only internally but also potentially to its retail partners, enhancing collaboration and strategic planning.

The project kicked off with an in-depth discovery phase.

This initial phase helped DOOR3 understand PepsiCo's current state, the limitations of their existing prototype, and the specific objectives for the new dashboard. 

Mocking up a potential dashboard in Figjam during the discovery process

Mocking up a potential dashboard in Figjam during the discovery process

DOOR3 delivered a tool that revolutionizes how PepsiCo interprets data

Images of final dashboard presented to Pepsico

Clean and crisp data visualization

Leveraging cutting-edge technologies and adopting a user-centric design approach, the DOOR3 project team delivered a solution that not only met PepsiCo's immediate needs but also set a foundation for future expansions and external collaborations. This case study highlights the importance of thorough discovery and planning in developing tools that can handle the complexities of big data, ultimately driving better business outcomes.


Finalized element of the design system developed for Pepsico

Partner with DOOR3 to harness the power of data visualization

Just like we tailored a sophisticated, flexible solution for PepsiCo, we're ready to design a custom dashboard that fits your unique needs. Reach out to DOOR3 today – let’s replicate PepsiCo's success for your business, enhancing visibility, decision-making, and potentially unlocking new avenues for collaboration.

Partner with DOOR3 to harness the power of data visualization

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