Case Study


FreshDirect is one of the nation’s leading online grocery brands. Best known for its prepared foods, high-quality produce, meats and ubiquitous white trucks. FreshDirect came to DOOR3 to improve their customer engagement with a brand new mobile experience.

  FreshDirect Mobile & iPad App   FreshDirect Mobile & iPad App

Our Challenge

Making online shopping as convenient and simple as possible.

FreshDirect is one of the nation’s leading online grocery brands. They are known for their convenient delivery service of fresh, curated produce and general grocery. FreshDirect had long established its brand as the go-to online grocer in New York City and wanted to improve its mobile shopping experience across the board. FreshDirect saw the iPad as a blank slate to create new ways for their customers to shop.

DOOR3 first began working with FreshDirect to provide engineering services and documentation to support business analysis and plans to expand operations online. DOOR3 has also worked to introduce mobile commerce to the company by creating a mobile application furthering its convenience to its customers. DOOR3 remains FreshDirect’s mobile eCommerce partner of choice, offering ongoing business analysis, mobile strategy, iPhone and Android development services and support. Contact us for support.


The Outcome

FreshDirect for iPad Wins Webby Award

The Webby Awards is the leading international award honoring excellence on the Internet – the Oscars of our industry. FreshDirect for iPad won in the Best Mobile Site and Apps for Shopping category.

“DOOR3 has been FreshDirect's partner in mobile development for many years. Their tailored, pragmatic and highly engaged approach means that we are constantly working together to grow and enhance the FreshDirect offering and ensure our customers have the best experience possible.”

Jodi Kahn

Chief Consumer Officer