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Choosing an app’s name is a major decision that can make the difference between viral success and instant failure. Often overlooked as...

Google and Nielsen teamed up for an extensive study on mobile search activity among smartphone users. Greg Sterling, of SearchEngineLand.com, analyzed the...

A recent study from CompuWare has produced some tantalizing new data on the effects of mobile app user experience. Most significant to...

Mobile ad agency Mojiva recently started a ‘tablet only’ ad market, unleashing the potential for advertisers to tailor campaigns to higher-end consumers...

As mobile app developers, it is important to look at marketing perspectives from the business side when helping to develop a strong...

Google+ Sign-In gives mobile app developers a new option for tying apps into the growing social media market. In an announcement last...