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01.18. 2016 |The scenario is this: You work for ACME. ACME makes a line of gardening supplies and your mission is to make ACME...
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01.13. 2016 |Small to mid-size businesses (SMBs) face challenges specific to their scale. A business under $75M can benefit explosively from Digital enablement, but...
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01.11. 2016 |The key to creating successful and user-friendly mobile experiences is empathy. Not the mushy kind, but the pragmatic kind of empathy in...
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01.07. 2016 |There are numerous publications on the web about how to create Buyer and User Personas, but most of them lack the insight...
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01.06. 2016 |You are on your way. Your team cares about the customer journey, your product (or service) and marketing vision are coming into...
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12.16. 2015 |As discussed in Being Digital: State of the Union, a full operational alignment is needed to truly go Digital as a company....