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01.25. 2016 |In Part 2, we walked you through an exercise that, in a mock scenario, helps you understand your users and the mobile...
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01.21. 2016 |As growth in mobile commerce and content consumption increases, it has become imperative for businesses to have a mobile strategy in place...
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01.18. 2016 |The scenario is this: You work for ACME. ACME makes a line of gardening supplies and your mission is to make ACME...
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01.13. 2016 |Small to mid-size businesses (SMBs) face challenges specific to their scale. A business under $75M can benefit explosively from Digital enablement, but...
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01.11. 2016 |The key to creating successful and user-friendly mobile experiences is empathy. Not the mushy kind, but the pragmatic kind of empathy in...
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01.07. 2016 |There are numerous publications on the web about how to create Buyer and User Personas, but most of them lack the insight...