Front end development is a fuzzy term that encompasses a broad scope of practices. Additionally, with new technologies, tools, and frameworks emerging constantly, it is difficult to define exactly what it refers to without a specific context to ground it in. As front end experiences shift from traditional desktop browsers to mobile devices and rapidly expanding fields like virtual reality, it takes a lot of talent, skill, and expertise to stay relevant, keep your customers engaged, and your teams productive. This series will guide you through the front-end development best practices and trends to ensure you are fully equipped to make the right choices for your digital products.
How do a product’s User Experience (UX) and User Interface (UI) fit in with its front end development? The front end is the visual component of a piece of software, including everything that users can see and interact with while using an application. If you have ever opened a web browser like Chrome and wondered “Where on earth are my bookmarks?” then you have experienced why a well-designed UI and UX are essential to the usability and ultimate success of any product.
UX and UI are often lumped together, with job posts commonly looking to hire UX/UI designers, or Reddit users arguing over a recent UX/UI revamp of their favorite news site or mobile app. Despite much commonality, UX and UI are different fields requiring varied skill sets and approaches. As their names suggest, both are user-centric concepts that put the user front and center, but while UI concerns the visual aspects and appearance of the software, UX addresses the experience and flows of users within the application.
Don Norman, the man who coined the term UX, describes it as the “seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.” It encompasses all aspects of the end user’s interaction with a company, its services, and its products. If we look at this UX definition from the front end development perspective, we can see how it translates into user-focused processes built around the optimization of user interactions. In the graphical user interface (GUI) development context, UX practices include:
Research of the target audience
Understanding the context in which the target audience operates
Creating a systematic vision of the most efficient ways for the target audience to reach its goals (and align those goals with the goals of your product
UX has little to do with creating the actual graphic design and requires more analytical and interpersonal skills. A good UX researcher needs to be able to put herself into the client’s shoes to fully grasp the business goals, as well as to truly understand the user and comprehend the end-user tasks that the product is designed to solve. Finding the right balance between these two is what makes a UX designer indispensable in the front end development process.
As you have probably noticed, Norman’s UX definition also mentions interface design, implying that the user interface design is a component of the overall experience. This makes a lot of sense because UI is literally everything that users see in a digital product, including toggles, backgrounds, fonts, animations, and other graphical elements. A high-quality UI ensures that the user has a consistent, aesthetically pleasing, and intuitive experience with a product. UI front end development best practices focus on:
Creation of brand style guides
An intuitive design that is enjoyable to use
Support for various screen sizes, including touch- and non-touch screens
Effective design-to-development handoff process
Building a house is a good analogy for UX vs. UI in front end design. The UI arranges a fitting color palette and well-furnished rooms, while the UX makes sure the entire house is connected to the electric grid, water supply, and other necessary utilities.
You cannot make a design work without paying close attention to your design-to-development handoff. This process is a way that graphical assets travel from a design team through a development team into a live product. For example, the object-driven design-to-development approach, which emerged as a recent trend in the software development community, is when UI/UX engineers treat every single graphical asset as an object that can be easily replicated, modified, and implemented at scale across mobile and web solutions. This approach guarantees that everyone on the design team has access to up-to-date graphical assets that follow the same design pattern. For clients, this means faster delivery and a cohesive UX and UI experience across products and platforms.
In contrast to the design-to-development process, front end developers take great care to build interfaces that follow every minute detail of the provided designs, including the layouts, colors, typography, and spacing. In this approach, open lines of communication between design and front end development teams are essential so that companies avoid having to deal with a UI that cannot be programmed or that violates the guidelines of a target platform. In this case, both teams should thoroughly discuss all UI and UX peculiarities of a given product before the designers get to their digital canvases. This ensures that designs always fall within technical constraints and developers always know what they will be implementing.
To aid this collaboration process, companies providing front end development services rely on design-to-development automation software like Figma. These tools ensure that front end developers can always access up-to-date designs in their original format with accurate specifications. Additionally, they offer automatically generated code snippets based on the provided design elements, which increases efficiency and cuts the cost of production.
Depending on the specific needs of a project, a software vendor may go with one of the popular front end CSS frameworks, like Bootstrap, Foundation, or Material Design to speed up graphical UI development. These frameworks come with ready-to-use components that replace a lot of manual code and comply with responsive web design standards. This means sites are built faster and render correctly on a variety of devices including smartphones, tablets, notebooks, and desktop computers.
While utilizing a CSS framework increases efficiency, the downside is your website may resemble many other sites built with the same framework and templates. This requires you to invest extra into customizing your site’s appearance to make your brand stand out. Another minor trade-off you are likely to encounter with Bootstrap or Foundation is a lot of boilerplate code that can impede the site’s performance if it is not addressed quickly.
It is important to understand the practical implications of each of these tools, because each of these front end technologies impact the development process in different ways.
In contrast, Angular is a full-fledged framework that comes with all the components necessary to build a front end. This model-view-controller (MVC) front end technology has a clear-cut approach to architecture and requires developers to follow specific patterns while building web solutions. As a result, development teams working on the same project can spend less time aligning the code base and more time coding. The prescriptive nature of Angular is a main reason why it is a long-time favorite among enterprises.
While front end development frameworks are standard tools for creating custom web applications and sites, there are still many cases when companies are looking for simpler functionality. A content management system (CMS) simplifies the means of content production, automating and speeding up web development.
A CMS is a software system that allows users to easily create content pages and input content for publishing on a site or application. A typical CMS consists of two core parts:
Content management application
Content delivery application
The content management application is the admin interface that allows groups of users with appropriate access rights to add content into a CMS, while the content delivery application is responsible for storing and displaying this content to end users.
Businesses turn to content management systems to solve specific tasks. Robust, modern CMSs can publish public-facing content like marketing materials, news posts, a whole catalog of insurance products, or even populate an intranet with private content meant to only be consumed internally by employees. The main applications of content management call for specific features in any given CMS that businesses need to analyze carefully before making the final choice.
Install and upgrade wizards
Providing step-by-step guidance, wizards let business users with no coding experience set up a website with basic functionality.
Single content repository
Storing all content in one place means there is no chance of duplicates or conflicting copies.
Publishing tools: WYSIWYG editors
A familiar graphical user interface that allows users to format HTML content, add images, and other media without using a markup language.
Using a template is the quickest way to set up a site by filling a predefined structure with content.
SEO plugins and analytics
For the site to rank well in search engines, it needs SEO optimization tools and access to actual data on users’ behavior.
Permission-based access control
Several tiers of access rights ensure that every team member gets access only to those parts of a site that he or she is responsible for.
Search and retrieval of content
Being able to look up a particular piece of content may be crucial for many organizations.
Versioning with a rollback option
Just like Google Documents let you roll back to a certain draft version of a document, a modern CMS will automatically save time-stamped copies of your content that you can revert to later if necessary.
A CMS must support your operating system and browser for you to be able to utilize it.
Open APIs for integrating with internal CRM and ERP systems
Large companies rarely use a single software platform to aid their business processes. Blending a CMS with other solutions so that mission-critical data can travel between business systems becomes crucial.
Integrated security and access management
Business owners should have an easy option to control what their employees can access and when. A CMS for a company’s internal use must support connections via a secure protocol (like HTTPS) and two-factor, or even bio, authentication.
System-wide audit and tracking capability
A log of all activities in a CMS is essential for keeping a history of all system failures and making it future-proof.
Automated classification of existing and new content
The less time your employees spend on tedious, repetitive tasks, like content categorization, the more time they can spend on content creation.
Versioning of content with a check in and check out feature
Enterprise-grade CMSs take version control to a whole new level with employees being able to commit and merge changes as they collaborate on a piece of content.
The fact that a CMS comes with clearly defined back-end and front-end components makes it an indispensable tool for solving common business tasks, such as the development of a news portal or a corporate website. The abundance of themes and templates for most popular CMSs out there removes a lot of burden from front end developers. Third-party templates also add flexibility to maintaining a website, allowing business users to easily tweak UI elements and reuse them to create and update content. On the other hand, if a company is looking for a unique look and feel beyond templates and ready themes, there is always plenty of room for customization of the front end layer.
Some of the most widely used CMSs are WordPress, Shopify, Wix, Squarespace, Joomla, Drupal, Adobe, and Google, which account for over 70% of all CMS-built sites, according to a report by W3Techs.
The choice of a CMS for a project will always depend on a company’s business goals. While WordPress is especially popular with the blogging community, the Drupal CMS fits various projects, from building a content distribution platform to automating document management, regardless of the client’s chosen tech stack. In contrast, when there is a need to fit in with existing infrastructure, CMSs like Kentico, Umbraco, and SharePoint can help leverage the full potential of the Microsoft tech stack. Additionally, options like Magento and Shopify are ideal for building e-commerce solutions.
Although CMSs are most commonly used to power web applications accessible via browsers, developers increasingly utilize them to feed content into mobile apps, IoT products, and other innovative digital solutions. Therefore, it is not a big surprise to see fast-food chains using a CMS to operate their kiosk menus, or Oslo City Bike deploying a CMS as a content store for their products and other customer facing data, on web, mobile, and custom digital interfaces.
A specific type of CMS platform that is front end-agnostic has become fairly popular in recent years as an attempt to address the surge of gadgets and personal devices with different screens and capabilities to display content. These so-called “headless CMSs” serve content via an API and do not offer a preview to CMS admins. It becomes a sole responsibility of front end developers to make sure that the client, like a smartwatch or kiosk application, displays the content in a digestible format.
Mastering front end development requires defining the role of UX and UI, streamlining your design-to-development process, and deciding on the major building blocks like frameworks and CMSs. Therefore, it is vital to pick a software vendor competent in all these areas who can absorb your business goals and come up with options that work for your needs rather than pushing the use of specific web technologies.
In Part II we take a closer look at some general best practices and trends in front end development, such as web performance optimization and the importance of quality assurance. At DOOR3, we work with clients to ensure that we come up with painstakingly thought-out solutions that can grow with your business. Contact us now!
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